Series Post #7: Defining Brand, Mission, and Vision Statements

Welcome back to another post in the Series: How to Earn Passive Income with Affiliate Links as a Writer!

Last week, we wrapped up the section on choosing the right site builder for your website. For the next five weeks, we’ll be talking all about how to design your niche site.

Today, we’re starting out by defining brand statements, mission statements, and vision statements for your niche site. Let’s get started!

Brand, Mission, and Vision Statements

The first step to designing your site is to decide what your purpose is in creating the site. This purpose can be defined through brand statements, mission and vision statements.

Defining brand, mission, and vision statements is central to cultivating trust with your niche audience.

I’ve talked about the importance of audience trust before, but creating the right statements is where it really comes to play. Read on to find out what each of these statements is and why you need them for your niche site.

What is a Brand Statement?

A brand statement is the promise you make to your audience about your products or content.

The components of brand statements:

1. Brand statements should speak directly to your niche audience
2. Brand statements should tell your audience what your products or content can and will do for them

Brand statements are extremely important for connecting with your niche audience. If you make a promise about the kind of content you’re going create, continuously delivering on that promise builds trust with your audience.

What is a Mission Statement?

A mission statement describes the current goals and values of your niche site. 

The components of mission statements:

1. Mission statements are now-oriented
2. Mission statements tell your audience the purpose of your site and how you will carry out that purpose

Mission statements are vital for your niche site’s promise of consistency. A good site or product is one that is created to fulfill a need. A great site or product is one that fulfills that need with every goal it sets.

What is a Vision Statement?

A vision statement describes your projection for your niche site, or the future goals you set for your site.

The components of vision statements:

1. Vision statements are future-oriented
2. Vision statements tell your audience where you see your site in the future and how you’re going to get there

Vision statements are necessary to show your commitment to your audience. If your audience doesn’t think your site will be around for long, they’ll be less likely to subscribe to your blog, test your products, or engage with your content.

So there you have it. Tune in next week because we’re talking all about how to choose your brand, vision and mission statements by dissecting real-life examples. Happy writing!

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Want More?

Series Post #6: Choosing the Right Plan for Your Site

Series Post #5: How to Choose the Right Site Builder

Series Post #4: What is a Site Builder?